10 Celebrity-Owned Beauty Brands That Are Actually Worth Your Money

By Alina Fridman


Rhianna Fenty Beauty
Photo By Andrea Raffin

Over the past decade, there has been an explosion of new celebrity-owned beauty brands. With more and more recently popping up, it can be hard to keep up with the trends and figure out which ones are actually worth your hard-earned cash.


We've done the research for you and compiled a list of our top ten favorite celebrity-owned beauty brands that are definitely worth your money. From skincare to makeup to hair care, there's something on this list for everyone.


1. The Honest Company by Jessica Alba

This brand was created by actress Jessica Alba after she struggled to find safe and effective products for her own family. The Honest Company offers a range of skincare, haircare, baby, and home products free from harmful chemicals.


Why We Love It

Not only are their products environmentally-friendly and sustainable, but they're also incredibly effective. The Honest Company's skincare line is packed with antioxidants and vitamins to nourish and protect your skin.


2. Flower Beauty by Drew Barrymore

Flower Beauty is a line of affordable, high-quality makeup and skincare products created by actress Drew Barrymore. Flower Beauty's passion is creating cosmetics and tools that make life easier and more fun and look and feel amazing.


Why We Love It

This brand is easily accessible and budget-friendly without sacrificing quality or performance. Their wide range of products includes everything from eyeshadow palettes to lipsticks to skincare, so you can find everything you need in one place.



3. Fenty Beauty by Rhiana

Created by music superstar Rihanna, Fenty Beauty is a luxurious makeup line created with the goal of providing products for everyone, no matter their skin tone or type.


Why We Love It

Fenty Beauty is all about inclusivity and celebrating diversity. Their foundation range includes 40 different shades to match any skin tone, and their products are created with everyone in mind. Their products are also high-quality and long-wearing, so you'll look great all day long.


4. Rare Beauty by Selena Gomez

Rare Beauty is a newer makeup and skincare brand created by Selena Gomez with the goal of helping people feel more confident in their own skin. Rare Beauty's products are designed to be gentle, effective, and inclusive.


Why We Love It

We love that this brand is all about celebrating natural beauty. Their products are light and comfortable to wear and offer a wide range of shades to match any skin tone. Plus, for every product sold, Rare Beauty will donate one dollar to support mental health initiatives.


5. Keys Soulcare by Alicia Keys

Also new to the scene, Keys Soulcare is a brand that believes in the power of serious skincare and soul-nurturing rituals. Multi-talented artist Alicia Keys and dermatologist Dr. Renee Bedrossian came together to create a line of products that would work to heal the skin and nourish the soul. Alicia was inspired to create this brand by her own skincare journey and love of ancient beauty rituals. Keys Soulcare goes beyond skincare to truly care for the whole self – body, mind, and spirit.


Why We Love It

We love that this brand takes a holistic approach to skincare. Their products are designed to nourish your skin, mind, and body with ethically sourced and environmentally friendly ingredients.




6. Pattern Beauty by Tracee Ellis Ross

Inspired by her own experience as a natural-haired woman, Tracee Ellis Ross created Pattern Beauty to provide products and resources for women with textured hair. Pattern Beauty celebrates and empowers women with curly, kinky, and coily hair.

Why We Love It

This brand is inclusive and celebrates all women with textured hair. Their products are designed to hydrate and nourish your hair, and they offer a wide range of shades to match any skin tone. Plus, they have an amazing blog with tons of tips and advice on how to style and care for your natural hair.


7. Haus Labs by Lady Gaga

Haus Labs is the brainchild of Lady Gaga, one of the most talented and well-known faces in the world of music. This brand is all about accessible, quality makeup and skincare that's perfect for everyone, regardless of gender identity or skin type. The products are vegan and cruelty-free, making them a great choice for anyone who cares about animal welfare.


Why We Love It

Their high-quality and long-wearing products make you feel confident and fabulous all day long. Plus, they are inclusive offering a wide range of shades to match any skin tone. And, they are vegan-friendly.


8. Goop Beauty by Gwyneth Paltrow

Gwyneth Paltrow is a well-known actress, but she's also the founder of Goop, a lifestyle brand that focuses on wellness and self-care. Goop Beauty is a natural extension of the Goop brand, and it offers products that are intended to nourish and revitalize your skin.


Why We Love It

We love that this brand is all about nourishing your skin with clean, natural ingredients. Their products are free of harmful chemicals and toxins, and they're also vegan and cruelty-free. We also appreciate that Goop Beauty is transparent about their ingredients and manufacturing process.


9. Meaningful Beauty by Cindy Crawford

Cindy Crawford is a world-famous supermodel and the face of Meaningful Beauty, a skincare brand that's all about anti-aging. The products are designed to reduce the appearance of wrinkles and fine lines, and they're formulated with an exclusive blend of antioxidants, vitamins, and minerals.


Why We Love It

We love a good anti-aging brand. The products are formulated with an exclusive blend of antioxidants, vitamins, and minerals to help reduce the appearance of wrinkles and fine lines.


10. LolaVie by Jennifer Aniston

LolaVie is a hair care line created by actress Jennifer Aniston who popularized the iconic hairstyle called "The Rachel" from her days on the hit tv show "Friend". No wonder she created a hair care line! This line is known for its effective, smart, and unfussy products that solve real problems without the fluff. LolaVie is very intentional by introducing one product at a time, ensuring that they get their formulations right. This careful attention to detail has made LolaVie a go-to choice for those in search of high-quality hair care products.


Why We Love It

LolaVie's products are effective, sustainable, and cruelty-free. They are made with natural ingredients and are free of harmful chemicals. Their bamboo essence fortification also makes their products more sustainable.

Whether you're looking for high-quality, sustainable, or cruelty-free products, these ten celebrity-owned beauty brands are worth your money. We love that these brands celebrate all women and offer products that are perfect for any skin type or gender identity.

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